Marketing & Social Media Coordinator

The responsibilities of the Marketing Coordinator is to collaborate with key players on the marketing and sales team, as well as external agencies, to make sure that each project gets the resources and attention it needs to be successful.

Essential Functions:

Social Media and Influencer Marketing coordination and account maintenance (34%)

Plan, execute and measure social media strategy and posting across multiple channels, including writing, designing, and responding to posts and understanding what kind of content creates the most engagement on which channels
Manage and build our influencer marketing program; working with athletes, celebrities, healthy-eating advocates and other influencers who love our products and want to share that love with the world.
Manage bloggers who write about healthy-eating and create recipes and content based on our products.
Work as an integral member of the content marketing team, helping to develop strategy and create content marketing offers, consumer and retail marketing campaigns, and more.
Develop the strategy, execution, measures, and report out on KPIs and where we can make improvements in the future.

Schedule blog posts and coordinate sharing on social media (10%)

Coordinate the order of print material through established print vendors, including but not limited to quoting and writing purchase orders (5%)

Coordinate distribution of print and promotional materials (5%)

Print materials and documents via interbranch transfers between:

Canadian Warehouses (Burnaby, Brampton)
US Warehouses (Lynden)
US & Canadian Warehouses (Lynden, Burnaby)

Manage marketing inventory in Resource Ordering and Status System (ROSS) (5%)

Set up marketing Point of Purchase (POP) item codes in ROSS
Send out weekly Marketing POP inventory report to Brand Managers
Run monthly inventory reports to reduce out of stocks of marketing materials

Process and code marketing-related invoices (15%)

Reconcile print job invoices
Review accuracy (quantity and pricing)
Determine category percentages for budgets
Provide copies of supporting documentation (e.g., quotes, order confirmation, etc.) and printed material
Coordinate final approval of invoice from the National Marketing Manager

Coordinate empty packaging requests (3%)

Communicate cutoff reminder e-mail to Outside Sales Representatives
Gather all requests monthly and submit them for production
Follow up on the status of monthly submittals
Review notifications of empty packaging availability in warehouse
Contact representatives to confirm shipping instructions and advise the warehouse

Coordinate the coupon program (3%)

Request coupon codes
Track coupon redemption
Process and code coupon invoices
Resolve customers’ redemption issues

Event Coordination (10% - subject to change depending on COVID restrictions)

Coordinate site operations in accordance with agreed policies, procedures and contract scope
Develop event staff at specific sites
Oversee full life-cycle of events from booking to implementation of events
Coordinate the logistics of large multi-faceted events
Provide information and direction to vendors, facilities staff and other service providers as required to ensure excellent coordination and execution of work, with minimal disruption
Support space planning and, when applicable, act as the key point of contact

Marketing Change Control Coordination (10%)

Complete action items for marketing change controls such as new product launches
Coordinate with departments within Flora to ensure action items completed by scheduled deadlines

Minimum Qualifications:

Minimum 3-5 years marketing work experience (may be satisfied by Education requirement)
Knowledge of inventory management
Industry experience preferred

Education:

Bachelor’s degree in Business or Marketing Communications

Training and Skills:

To perform this job successfully, an individual should be proficient with Microsoft Word, Excel, and PowerPoint. Ability to read, write, analyze, and interpret general reports or instructions. Ability to effectively present information and respond to questions from various internal and external groups. Ability to calculate figures and amounts such as discounts and percentages.

Work Environment:

Long periods of sitting at a computer
May require working occasional overtime-flexibility of schedule as needed

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit, use hands to type or handle and reach with hands and arms. The employee is occasionally required to walk or stand. The employee is seldom required to climb, balance, stoop, kneel, crouch or crawl. The employee must regularly lift and/or move up to 10 pounds.

Mental Activities:

While performing the duties of this job, the employee is regularly required to use critical thinking, data analysis and mathematical skills. The employee is also required to use interpersonal and leadership skills.

Competencies:

Proficient in content marketing theory and application

Experience sourcing and managing content development and publishing

Exhibits the ability to jump from the creative side of marketing to analytical side

Self-motivated and confident in making sound business decisions

Successful with outlining, managing, and performing in multi-tasking environment

Works creatively with limited resources

Experience with tight deadlines for managing projects

Creative problem solving

Team-oriented with positive attitude

Excellent verbal and written skills

Ability to build strong relationships with outside partners and possesses strong negotiating skills

Demonstrates sound organizational and coordination skills

Proven job reliability, diligence, dedication, and attention to detail

Benefits:

Medical, Dental and Vision Insurance
Life & Disability insurance
Paid Vacation, Personal Days, Holidays
401k Plan

If you are interested in this exciting opportunity, please submit your cover letter, resume and salary expectation to careers.us@florahealth.com.

We thank all applicants for applying; however, only those selected for an interview will be contacted.